Puneet Cattle Feed is an agricultural manufacturer supplying bulk cattle feed to regional distributors and farm collectives. To digitize wholesale acquisitions and streamline distributor ordering, the company required a secure bulk-ordering eCommerce platform.
The Challenge
Paper-based dealer procurement created multiple business challenges:
Distributors placed orders via phone, causing shipping backlogs and database errors.
Setting custom pricing tiers for large-volume buyers depended on manual quotes, delaying cart completions.
Reconciling shipping records with local credit terms was labor-intensive for the finance team.
The Solution
TECHNOCITYONLINE.COM custom-built a wholesale B2B ordering portal:
Custom Wholesale Catalog: Dynamic pricing scripts that automatically discount parts or bulk feed based on distributor tiers.
ERP Synchronization: Custom middleware linking storefront orders directly with the warehouse logistics software.
Dealer Credit Lines: Allowed approved distributors to check out "on account" within defined credit caps.
Results & Outcomes
The B2B portal simplified distribution sales and stabilized invoice processing:
Key Outcome Metrics
25% Increase in Sales Volume • 90% Decrease in Order Processing Delay • 98% Distributor Retention Rates
